Glossary of Terms
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Session 1 - Foundations of AI Driven Prospecting and Lead Generation
Session 2 - Prospect Research and Buyer Insight Discovery
Session 3 - Building Prospect Profiles and Account Intelligence
Session 4 - Intelligent Pre Call Briefs and Discovery Planning
Session 5 - Crafting High Impact Outreach Messages
Session 6 - Scalable Personalization for Prospect Engagement
Session 7 - AI Assisted Lead Qualification and Scoring
Session 8 - Automating Sequences and Follow Up Workflows
Session 9 - CRM Integration and Prospecting Workflow Optimization
Session 10 - Ethical AI Practices and Performance Optimization
Assessments
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Assessment - 1. Introduction to Generative AI in Sales
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Assessment - 2. Defining ICP and Buyer Personas with AI
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Assessment - 3. Researching Accounts and Contacts with AI
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Assessment - 4. Intelligent Pre‑Call Briefs and Call Planning
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Assessment - 5. Crafting High‑Impact Outreach Messages
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Assessment - 6. Hyper‑Personalization at Scale
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Assessment - 7. AI‑Assisted Lead Qualification and Scoring
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Assessment - 8. Automating Sequences and Follow‑Ups
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Assessment - 9. Integrating AI into CRM and Sales Workflows
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Assessment - 10. Ethics, Compliance, and Performance Optimization
Assignments
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Assignment - 1. Introduction to Generative AI in Sales
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Assignment - 2. Defining ICP and Buyer Personas with AI
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Assignment - 3. Researching Accounts and Contacts with AI
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Assignment - 4. Intelligent Pre‑Call Briefs and Call Planning
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Assignment - 5. Crafting High‑Impact Outreach Messages
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Assignment - 6. Hyper‑Personalization at Scale
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Assignment - 7. AI‑Assisted Lead Qualification and Scoring
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Assignment - 8. Automating Sequences and Follow‑Ups
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Assignment - 9. Integrating AI into CRM and Sales Workflows
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Assignment - 10. Ethics, Compliance, and Performance Optimization
Lab Activity
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Lab Activity - 1. My Current Prospecting Workflow and Explain how Generative AI can help an SDR book more meetings in simple language
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Lab Activity - 2. Define Your ICP and Buyer Personas with Generative AI
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Lab Activity - 3. Using Generative AI to Research Accounts and Contacts for Targeted Outreach
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Lab Activity - 4. AI-Driven Pre-Call Briefs and Discovery Call Planning
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Lab Activity - 5. Crafting High‑Impact AI‑Assisted Outreach Messages
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Lab Activity - 6. Personalizing Email Intros for 5 Prospects with One Prompt
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Lab Activity - 7. AI‑Assisted Lead Qualification and Scoring Lab
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Lab Activity - 8. Generate 2 Alternative Follow-Up Emails for a No Response After First Email Scenario
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Lab Activity - 9. Mapping Your Sales Workflow and Embedding AI into CRM
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Lab Activity - 10. Design a short QA checklist they will use before sending AI‑generated messages
Capstone Projects / Case Studies
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Capstone Project - 1. AI SDR LinkedIn + Email Prospecting Agent
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Capstone Project - 2. Generative AI Lead Nurturing Sequence Designer
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Capstone Project - 3. Generative AI Prospecting Playbook Builder
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Capstone Project - 4. Signal-Based Intent Detection and Outreach Generator
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Capstone Project - 5. WebsiteChat Transcript Summarizer to ICP & Offer Matcher
Sample Resumes
Interview Questions
Prepare your Linkedin profile
Prepare your Resume
Final Quiz
