Start Your Career in Generative AI for Prospecting and Lead Generation
This course teaches how to use Generative AI to improve prospecting, lead generation, and sales outreach. You will learn how to define ideal customer profiles, research accounts, create personalized messages, qualify leads, automate follow-ups, and integrate AI into daily sales workflows. The course also covers AI ethics, compliance, and performance optimization to help sales teams work more efficiently and generate better results.
By completing this course, you will be able to learn:
- Understand how Generative AI supports prospecting and lead generation activities
- Create Ideal Customer Profiles (ICP) and buyer personas using AI
- Research accounts and contacts to identify sales opportunities and customer needs
- Generate personalized emails, LinkedIn messages, and outreach content at scale
- Use AI to create pre-call briefs, discovery questions, and call plans
- Qualify, score, and prioritize leads using AI-driven insights and frameworks
- Build automated outreach sequences and follow-up campaigns
- Integrate AI into CRM and sales workflows to improve productivity
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Apply AI best practices, compliance, and performance measurement techniques for sales success
Course Curriculum
- Assessment - 1. Introduction to Generative AI in Sales
- Assessment - 2. Defining ICP and Buyer Personas with AI
- Assessment - 3. Researching Accounts and Contacts with AI
- Assessment - 4. Intelligent Pre‑Call Briefs and Call Planning
- Assessment - 5. Crafting High‑Impact Outreach Messages
- Assessment - 6. Hyper‑Personalization at Scale
- Assessment - 7. AI‑Assisted Lead Qualification and Scoring
- Assessment - 8. Automating Sequences and Follow‑Ups
- Assessment - 9. Integrating AI into CRM and Sales Workflows
- Assessment - 10. Ethics, Compliance, and Performance Optimization
- Assignment - 1. Introduction to Generative AI in Sales
- Assignment - 2. Defining ICP and Buyer Personas with AI
- Assignment - 3. Researching Accounts and Contacts with AI
- Assignment - 4. Intelligent Pre‑Call Briefs and Call Planning
- Assignment - 5. Crafting High‑Impact Outreach Messages
- Assignment - 6. Hyper‑Personalization at Scale
- Assignment - 7. AI‑Assisted Lead Qualification and Scoring
- Assignment - 8. Automating Sequences and Follow‑Ups
- Assignment - 9. Integrating AI into CRM and Sales Workflows
- Assignment - 10. Ethics, Compliance, and Performance Optimization
- Lab Activity - 1. My Current Prospecting Workflow and Explain how Generative AI can help an SDR book more meetings in simple language
- Lab Activity - 2. Define Your ICP and Buyer Personas with Generative AI
- Lab Activity - 3. Using Generative AI to Research Accounts and Contacts for Targeted Outreach
- Lab Activity - 4. AI-Driven Pre-Call Briefs and Discovery Call Planning
- Lab Activity - 5. Crafting High‑Impact AI‑Assisted Outreach Messages
- Lab Activity - 6. Personalizing Email Intros for 5 Prospects with One Prompt
- Lab Activity - 7. AI‑Assisted Lead Qualification and Scoring Lab
- Lab Activity - 8. Generate 2 Alternative Follow-Up Emails for a No Response After First Email Scenario
- Lab Activity - 9. Mapping Your Sales Workflow and Embedding AI into CRM
- Lab Activity - 10. Design a short QA checklist they will use before sending AI‑generated messages
- Capstone Project - 1. AI SDR LinkedIn + Email Prospecting Agent
- Capstone Project - 2. Generative AI Lead Nurturing Sequence Designer
- Capstone Project - 3. Generative AI Prospecting Playbook Builder
- Capstone Project - 4. Signal-Based Intent Detection and Outreach Generator
- Capstone Project - 5. WebsiteChat Transcript Summarizer to ICP & Offer Matcher
Meet Your Instructor
Experience and Expertise: Over 13 years of experience in digital transformation, Agile project management, Generative AI, CRM solutions, and business process automation, with a strong focus on AI-driven prospecting and lead generation.
Global Training Experience: Delivered AI, Agile, and business transformation training programs for professionals across Banking, Retail, Telecom, and Oil & Gas industries worldwide.
Corporate Clientele: Worked with leading organizations including PwC, British Telecom, and TCS, supporting digital transformation and AI adoption initiatives.
Certifications: PMP®, PMI-ACP®, SAFe Practice Consultant (SPC) 6.0, Professional Scrum Master (PSM I & II), ITIL® 4 Foundation, Gen-AI for Business & Automation, AI Prompt Engineering Practitioner.
Diverse Technical Skills: Proficient in Generative AI, Prompt Engineering, Microsoft Copilot, Dynamics 365 CRM, Power BI, Power Automate, ServiceNow, Jira, and AI-powered workflow automation.
Training Methodology: Uses a hands-on, scenario-based approach focused on AI-powered prospecting, lead generation, customer outreach, and sales productivity.
Project Leadership: Led AI and automation initiatives, implemented intelligent workflows, and delivered transformation programs that improved customer engagement and business efficiency.
Got Questions?
Frequently Asked Questions
When does the course start and finish?
The course is entirely self-paced. You decide when you start and when you finish.
How long do I have access to the course?
That depends on the type of Subscription you bought - Monthly or Yearly. After enrolling, you have unlimited access to this course and materials across any devices you own.
What do I get after I signup?
After you signup and make the payment, you will have full access to the course which includes,
1. Session Videos (these videos are from actual live sessions from the past)
2. Assignments
3. Assessments
4. Lab documents
5. Other pdfs (configuration documents, eBooks, pdfs, interview and certification FAQs)
How do I get access to practice on the Server?
Reach out to your Support team and send an email to support@zarantech.com and they will send you the details and the monthly cost for the Server (if available)
Are the videos or materials downloadable?
No, they are not. But you have unlimited access to view them from any device and on this platform depending on your Subscription type. Everything on this platform is the intellectual property of ZaranTech
How soon after I enroll and make payment would get access to the course?
Immediately
What if I have doubts, whom do I ask?
These are pre-recorded videos from the actual Live Training program. Most of the doubts were cleared in the session videos itself. But if you still have any questions, please raise a ticket, and our support team will help you https://zarantech.freshdesk.com/support/tickets/new
What if I have an issue accessing the course?
You can Raise a ticket by clicking the link below and selecting the appropriate ticket - https://zarantech.freshdesk.com/support/tickets/new
How will I get my course completion certificate?
Once you have successfully completed the training and the Final Quiz/Assessment, you can avail of your
Certificate of Completion from ZaranTech which you can then showcase on LinkedIn and other Social Media portals
Do you provide Instructor-led Live training for Individuals?
Yes, we do. Email us at info@zarantech.com and we will send you all the details
How we deliver Live training (video) - https://bit.ly/How-we-deliver-training
Do you provide Corporate/group training?
Yes, we do. We have trained more than 200 SAP customers with over 4000 participants in the USA, Canada, Europe, Asia, and South America. We offer corporate training for all SAP modules.
What if I am unhappy with the course?
We would never want you to be unhappy! If you are unsatisfied with your purchase, contact us in the first 7 days and we will give you a full refund.
What is your Refund Policy and Terms of Use?
To know more about canceling the enrollment, refund, and rescheduling policy, visit:
Refund and Rescheduling Policy – https://www.zarantech.com/Refund-policy/
Terms of Service – https://www.zarantech.com/terms-of-use/
What other Resources do you provide?
YouTube (Free Videos) - https://www.youtube.com/@zarantechdotcom
LinkedIn (Free materials) - https://www.linkedin.com/showcase/sap-learner-community/
